Dashboard and Digital Product UX/UI Overhaul
Visual Identity Proposal
Marketing Website Overhaul Proposal
Challenge
Overhauling the experience and interface of the product dashboard for better usability and customer retention. Improving of the marketing website creating a new website structure communticating more clearly the USP and introducing novel imagery and key statements for better conversion. Refreshing the brand and creating an improved visual identity.
Outcome
Design of a new refreshed identity together with new brand communication, copywriting & marketing website and revamping the entire customer product with a new and improved user experience.
Expected Impact
Improved customer retention, conversions and new customer acquisition.
Figma Project Excerpts • Selected flows
Click inside the Figma frame and use right/left arrows for simple navigation
Before / After • Selected instances