Roles

Visual Identity Redesign
Website Design Redesign

The pitchdeck encompasses the process of improving an agribusiness brand from the ground up. Benchmarking similar organizations to understand industry standards and identify opportunities for growth, continuing with a complete visual identity overhaul, creating a more consistent and recognizable look through updated colors, fonts, signage, and a unified design approach tailored to the sector.

Alongside the visual elements, updates also include copywriting improvements to ensure the brand’s message is simple, relevant, easy to understand and tailored for the agribusiness sector.

The showcase also includes side-by-side before and after comparisons for the redesigned elements of the website, clearly highlighting the improvements in clarity, usability, and overall experience. The end goal of the redesign is to make the website clearer, more engaging, and easier to navigate.

Pitchdeck