Overview

Generalist designer with 10+YOE in Digital Product & Brand

Experience spanning multiple industries such as Classifieds, eCommerce, HealthTech, PropTech, on both strategic and tactical initiatives, across US, EU and UAE, either as part of cross-functional teams or as a contractor working with product, development, marketing, operations, research & analytics across the entire design lifecycle. Skilled in translating complex requirements into intuitive and functional digital products and interested in data-driven design, usability best practices and continuous improvement.

Currently doing magic at Supersymmetric →

When I’m not working on interesting projects for clients, I spend my time growing my personal collection of realistic art focused on my interest for cars at Garage & Gentry or expanding Illustricons.

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What I do

Digital Product Design

From idea to integration, collaborating with other like-minded problem solvers, I cover the essential areas needed to bring to life digital products that are friendly to humans, with a focus on outcomes and a proper balance between business and user needs.

Brand & Visual

By empathizing and facilitating the discovery of core values and unique value propositions, I drive the shaping of the brand identity from simple logo to more comprehensive systems of visual and verbal expression, enabling businesses to achieve the full potential of their values and goals.

Improve Through Better Design

Leveraging a wide range of methods from ideation amplified by AI to final designs crafted with industry standard tools. I facilitate startups or well established businesses to bring their ideas to life for connecting with their audiences through better digital products and brands.

Toolbox

Hi-Fi Prototyping

Figma
Affinity

Lo-Fi Prototyping

FigJam
Miro
Balsamiq
Pen & Paper

Project Tracking

Jira
GitHub
Pivotal Tracker
Trello

CMS & Low-Code

Wordpress
Adobe Portfolio
Squarespace

User Experience

Information Architecture
Sitemaps
Flowcharting & Personas
Ideation & Wireframing
Prototyping & Mockup

Mediums

Mobile
Web
Brand & Visual
Copywriting & Microcopy

Systems

Design Systems
Atomic Design
Components
iOS Human Interface
Google Material
Ai & LLMs

Analysis & Management

Desk Research
Task Analysis
Agile
Project Management
Documentation

Process

Discover

Understand the problem space through stakeholder interviews, data analysis, secondary research to uncover context and needs.

• Discover the problem
• Understand the challenge
• Understand the business scope

Define

Synthesize findings into clear insights, and problem statements to guide the focus.

• Frame the problem
• Break the problem into goals
• Define technical constraints
• Define solutions
• Define milestones
• Define deliverables

Design

Iterate and collaborate, exploring solutions through sketches, user flows, wireframes and prototypes, validating ideas with stakeholders along the way and refining the chosen solution.

• Sketch concepts
• Wireframe user flows
• Align to technical constraints
• Create high fidelity prototype
• Gather feedback
• Pin down final designs

Deliver

Ensure standards set in previous steps are met, and collaborate with dev teams to bring the design to life. Throughout all stages, feedback drives decision-making to ensure the final product meets objectives.

• Prepare implementation
• Coordinate with dev team
• Itemize priorities
• Quality review and assurance